This was controversial as marketing a doll specifically to boys was seen as a big risk. My Buddy was a doll line made by Hasbro in 1985. Very simple yet very expressive.If you grew up in the ‘80s you know it was a time when manufacturers of dolls were trying to crossover and have them appeal to boys and vice versa. It doesn't involve famous actors or actresses, just a typical mom and son. It doesn't have animations or whatsoever, just the video and the tagline. It doesn't have too many words, just the lyrics. The video and the song is more than enough to convey what the commercial wants to convey. They can get their audience by the heart because it connects to anyone's heart. The commercial attacks the emotional aspect of people. Its jingle has a nice tune and lyrics that can be easily memorized, can be sang by anyone who could hear it. What makes the commercial really attractive is its jingle. They have the tagline that says "Minsan lang sila bata, sabayan mo na" which means a child grows fast and every single moment should not be wasted and should be treasured. The commercial has the message appointing to parents that they must have time and effort to bond with their children. They are combined to generate the desired theme/ message of the TVC. In the commercial the experiences of the son and of the mother is taken as one to create a meaning- a desired meaning. Story's meaning develops from it's overall structure rather than from each individual story's isolated theme. The full significance of any entity cannot be perceived unless and until it is integrated into the structure of which it forms a part. At it's simplest, structuralism claims that the very nature of every elements in any given situation has no significance by itself, and is determined by the other elements involved in that situation. Structuralism is a way of thinking about the world. They try to make plain the organizational codes that they believe regulate all literature. Structuralist view literature as a system of signs. She can be a soldier, a a pilot and even a magician whom every mom can really do just to make her child/children feel the happiness and love. Based on the commercial, the son described that his mom used to play with him like she can do anything. The Chuckie commercial is about a bonding of a mom and her son. Ads are messages that require critical attention. An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desire of the receiving consumer- a connection. There's more to advertising's message than meet the casual eye. While hanging clothes out to dry, the adoring mother indulges her son who has put on the laundry basket as a helmet. At the park, Mommy Wizard commands a geyser to burst forth from the concrete depths while her son, the imperious king, beholds the towering column of water in awe.Together they read a book while lying on their stomachs on a picnic blanket. Then they are fearless aviators charting a course in the sky as they navigate a two-seater plane fashioned out of cardboard and electric-fan blade. The robot is a crude but creative contraption made from cardboard boxes and bicycle lights, held together by glue and masking tape. Next, a pint-sized scientist laughs triumphantly as the robot he’s built comes to life. A chalk-drawn likeness of the fire-breathing mythical monster lie vanquished on the pavement. First, they are knights slaying a fearsome dragon as they gallop away on their trusty steed. Nestle’s Chuckie TVC takes us through evocative vignettes of mother and son engaged in all manner of active, imaginative play.
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